“We partnered with dY/dX to identify the focus areas for improvement within Vodacom’s marketing department to adapt to the increased rate of change. This led to a large-scale change and digitisation programme. The dY/dX team made the journey an engaging experience, through a well planned and executed approach, facilitated by excellent people.”

“The dY/dX team are a smart group with a deep understanding of the digital world, commercials and data, and able to extract meaningful insights and turn them into creative solutions.”

“dY/dX brought a valuable external perspective to assessing our market and how our guests experience our brand. The team questioned the status quo at every opportunity, and in doing so, assisted us to develop several quick wins and some long-term projects to further improve the brand and product.”

“We work with dY/dX because of their unique, modern approach to product innovation. Very agile, but very structured in leading projects, product development and marketing operations. Everyone in the team has a unique contribution and commitment to Susu that I would not find anvwhere else.”

“We were blown away by the level of detail and research the team went into but also matching it with our high level strategic objectives for the project. We were so impressed we have not only gone from theory into trial with the initial project but have scoped a longer term relationship together as well.”