The COVID-19 led to the collapse of eventing worldwide and South Africa was no exception. While most events have just been cancelled, IAB Bookmark Awards joined educational institutes, musicians and niche interest meetups by creating a whole new online experience in almost no time at all.

We proud to announce that, together with the team at Smollan, DYDX ‘took home’ two Bookmark Awards. The judging panels awarded a Silver Craft Award for Excellence in Research and a Gold Pixel for Emerging Digital Technology: The Internet of Things (IoT).

“We believe the best way to fight poverty and environmental issues is to build inclusive, profitable businesses; this changes the mindset from dependent to independent, from despondent to engaged,” says David Smollan, CEO of Smollan.

“The two Bookmarks showcase our commitment to being a business with a purpose that serves our clients and the communities we work in. It is also indicative of our commitment and the quality of work achieved as a team with DYDX,” adds Smollan.

Excellence in Research Bookmark

The Bookmark was awarded to DYDX for the development of the innovative, iterative research process that enabled the rapid discovery and testing of insights into the South African informal market.

“Despite the size of the informal market (35% of all retail sales) there is very little data available and most of the data and estimates are enormously contradictory. Therefore, we needed an innovative research plan that supported the company’s ideation and experimentation flexibly and quickly,” says Smollan.

Templar Wales, Partner at DYDX, says that a hackathon was hosted as part of the research process before the final ideation session. “After weeks of ideation and further research a prototype, ‘Gcwalisa’, was created,” says Wales.

“‘Gcwalisa’, meaning ‘Fill up’ in Zulu, is an IoT product dispenser that allows customers to buy everyday products in whatever amounts they can afford, using their own containers and thereby eliminating the need for single-use packaging,” Wales adds.

“The solution was a sustainable, scalable business with a positive social and environmental impact while gathering valuable, granular purchase data for the brands,” Wales concludes.

Excellence in Emerging Technologies Bookmark

Smollan and DYDX also received a Bookmark for ‘Gcwalisa’ in the Excellence in Emerging Technologies: The Internet of Things (IoT) category, in which atypical Internet devices (not phones or computers) are used to achieve marketing and communication goals.

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