We use Service Design to help clients understand their business ecosystem so that they can develop usable in-market solutions. We take a systematic approach to researching, creating, testing and implementing solutions. With a deep understanding of the entire context, we can develop solutions that are more impactful and sustainable.
To help educate both practitioners and the private and public sectors that require design, dY/dX, along with other collaborators, launched the South African chapter of SDN (the Service Design Network.) SDN is the leading non-profit organization that drives the global growth, development and innovation in Service Design.
SO WHAT IS IT?
Service Design is the practice of making effective experiences that meet customer, employee and business needs. Customer-focused Service Design aligns the customers’ expectations with the ability of the organization to deliver on it. Employees are a key part of service design – in delivering on the customer promise or in enhancing how the company operates internally. This can extend into the supply chain ecosystem to ensure faster delivery and integration.
Digital economies require a supplier ecosystem that is integrated with the business to increase time to market and align with the organizations needs. Service Design helps organizations plan the flow of internal processes throughout the value chain.
WHAT DOES IT INVOLVE?
Service Design is an integrative and multidisciplinary approach which seeks to solve problems from a systems-based perspective. It is the activity of mapping out and planning an organisation’s people, operations, infrastructure, communications and culture so as to improve the quality of the interaction between them as the service provider, and their users.
Service Design spans a broad range of fields including, user experience (UX) and customer experience (CX). To succeed, it must look at the complete end-to-end experience, which means it needs to be user-centred, co-creative and holistic, including back-office. This is why Design Thinking is a crucial element of the process.
BUILD INTERNAL DESIGN SKILLS THROUGH SERVICE DESIGN TRAINING
Many organisations are developing a design culture, interested heavily in building internal design teams. In addition to focussed, service design projects, we can tailor Service Design training that fits your business. dY/dX founder, Nevo Hadas, is a certified SDN Service Design Master Trainer, meaning that even practitioners familiar with the basic service design processes and methodologies can learn advanced skills on how to run and facilitate service design projects within the organisation.
