As a digital transformation consultancy, Design Thinking is at the core of our product and service design process. The explorative nature of Design Thinking helps us get to the root of our clients’ problems. By putting the focus on the user and the research, we can create effective and impactful solutions, as opposed to cosmetic ones.
The significant difference between a Design Thinking approach and traditional methods of product design or problem solving is that, in this method, the design process always begins with understanding users’ problems or needs. This understanding better positions the team to create a successful and sustainable design solution – whether that is a product, a service or a new policy.
Design Thinking is also employed in processes like Digital Transformation and Service Design as it enables organizations to generate new viable ideas.